Footpatrol 20th Anniversary Exhibition

With 2022 being Footpatrol's 20th year as a footwear-led retailer, they've become fully emerged within the global sneaker community. For last years anniversary we hosted the first archive exhibition ever lead by a retailer. - both physical and digital, with a line-up of community talks and teasing upcoming collaborations.

In partnership with, Generation.Works, we created a 'Blueprint' exhibition marking their prominence within sneaker culture. Charting collaborative history from inception on St Annes Court through to the now current home on Berwick Street, London, and of course Rue Du Temple, Paris, the exhibition spotlit the unique people and stories that made this all possible.

During the course of the exhibition, we showcased our rich product chronology, unveiling new anniversary styles and revisiting rare archival and unreleased pieces throughout the years. During the two-day event and installation at Noho Studios, Soho, defining collaborative projects including the iconic adidas Superstar 35th Anniversary, Asics Gel-Lyte 3 ‘Squad’ and Nike Air Epic styles all on display. From groundbreaking Nike collaborations to being the original UK adidas consortium stockist, much of what’s recognised as top-tier sneaker retail today originated right here; including the first foray into the art world with KAWS.

With three key values at the core of what we do, Community, Design and Culture, 'The Blueprint' saw a series of daily programmed talks with industry pioneers. Launching in 2002, Footpatrol are at the heart of London’s sneaker scene and continues to cultivate community today through local initiatives, such as the recent re.GENERATION workshops.

For this project, I had the pleasure in making the initial pitch back in 2021 to find a new and engaging way to bring people together whilst showcase a real representation of Footpatrol and the history it has created. Looking back at previous retailer anniversaries. There has never been a physical/digital exhibition that showcases their collaborative archive with brands over the years.

From set up, product sourcing, speaking in the community talks, all the way through to archive curation. This has been my most memorable and biggest achievement within my career to date.